THE FIRST RECORDED USE OF X WAS IN THIS MOVIE IN 1948....
IN THE AD, NEAR X APPEARS THE WORDINGS YOU'LL LAUGH, YOU'LL CRY AND YOU' LUV
FIND "X"
LATER ON IN 1953 AND 1958, IT WAS USED IN PROMOTIONAL CAMPAIGNS FOR MOTION PICTURES LILI AND GIGI RESPECTIVELY
FIND "X"
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